The Dye log. Tie-dye tales, thoughts & things we love

Made with Intention (and a Bit of Dye Under Our Fingernails)

Made with Intention (and a Bit of Dye Under Our...

  We built the kind of brand we always wanted to shop from — eco-friendly, honest, and full of colourful charm. From recyclable packaging to individually numbered tees (future vintage,...

Made with Intention (and a Bit of Dye Under Our...

  We built the kind of brand we always wanted to shop from — eco-friendly, honest, and full of colourful charm. From recyclable packaging to individually numbered tees (future vintage,...

No More £0.99 — Because We're Not Trying to Pull a Fast One

No More £0.99 — Because We're Not Trying to Pul...

We ditched the £0.99 nonsense.No trick pricing, no decimal drama — just honest, round numbers that don’t mess with your head. Because shopping should feel good (and not like you're...

No More £0.99 — Because We're Not Trying to Pul...

We ditched the £0.99 nonsense.No trick pricing, no decimal drama — just honest, round numbers that don’t mess with your head. Because shopping should feel good (and not like you're...

Behind the Scenes: How We Mastered (a.k.a. Survived) Our First Tie-Dye Photoshoot

Behind the Scenes: How We Mastered (a.k.a. Surv...

Launching a tie-dye brand meant figuring out how to photograph our creations — on a serious budget. Armed with a selfie stick, a small ring light, and lots of determination,...

Behind the Scenes: How We Mastered (a.k.a. Surv...

Launching a tie-dye brand meant figuring out how to photograph our creations — on a serious budget. Armed with a selfie stick, a small ring light, and lots of determination,...

Our Tie-Dye Dream: Powered by Hydration, Snacks, and Sheer Determination

Our Tie-Dye Dream: Powered by Hydration, Snacks...

Two partners, a love for tie-dye, and just enough stubbornness to make it happen. After weeks of late nights, endless snacks, and surviving on pure determination (because let's face it,...

Our Tie-Dye Dream: Powered by Hydration, Snacks...

Two partners, a love for tie-dye, and just enough stubbornness to make it happen. After weeks of late nights, endless snacks, and surviving on pure determination (because let's face it,...